Wi-Mu Wine Museum in Barolo

The WIMU Museum of Wine is set up in the castle of the Marquis Falletti of Barolo.

The architectural setting the Falletti Castle, allows the wine culture to be fully enhanced.

Sensitive to the allure of quality bottles, the wine enthusiast wants to know its history, learn its production techniques, understand the characteristics of the relevant territory… and to do so, he is also willing to travel. To become a wine tourist.

To accompany him on this journey, François Confino, the museum’s creator and curator, has imagined a path that interweaves scientific and poetic dimensions, guiding the visitor to discover it.

The tour is structured as a descent deep into the culture of wine: the suggestion of delving into the mysteries and myths of the fruit of Bacchus corresponds to the physical sensation of reaching the heart of Falletti Castle, following the tour route that proceeds from the third floor to the semi-basement levels.

Simple ideas that chase each other, unraveling one after the other, embedded in amulti-sensory experience.

Light games, frescoes and storytelling, multimedia panels and wine tasting in the wine shop will make your visit an unforgettable experience.